Intel and Yahoo! announce Widget Channel initiative
Intel and Yahoo! are looking at new ways to bring Internet content and services to the television environment with the announcement of the new “Widget Channel”. The Widget Channel is a television application framework powered by the Yahoo! Widget Engine, and optimized for TV and related CE (Consumer Electronics) devices utilizing the Intel Architecture platform. Developers using the Widget Channel framework can utilize standard web programming languages and technologies to create widgets that bring together television content with interactive Internet-based services from a variety of sources. Yahoo! also plans on releasing their own branded TV Widgets that utilize their own services.
It sounds nice but how does this really pan out? The basic idea is as follows - developers create TV-based Internet applications in the form of widgets (powered by Yahoo! Widgets). These widgets then run on Intel architecture devices.. ah but what kind of devices are these? Since we’re talking about the television market, they have to be either HDTV sets, or set-top boxes (or perhaps standalone CE portable devices some day). This is why Intel is in the picture - they’ve been trying to break into the consumer electronics market and the Widget Channel is the perfect opportunity to do so.
Now why would Yahoo! want to be in this picture? Once software developers are on-board with their TV Widgets and set-top boxes get distributed to the masses, Yahoo! can 1) spread their influence via Internet services and 2) generate additional revenues through advertising - this time via televised content. Consider the possibilities of Internet based advertising delivered alongside television content!
The key to making this all pan out will be the hardware manufacturers of CE devices - the folks who manufacture HDTV sets, set-top boxes, and portable consumer electronics. If there’s wide-spread adoption, then Yahoo! and Intel could be on to something. If no one bites, then well.. this one will just drift off into space.
The two companies plan on releasing a software development kit to developers, advertisers/publishers, as well as hardware manufacturers of TVs and consumer electronics. The Widget Channel will also include a Widget Gallery where developers can publish their TV widgets across multiple devices.