HTC could hit 24 million smartphones shipped in 2010
Here are some more numbers games coming out of DigiTimes. Component sources claim HTC may ship 60 to 70 percent more smartphones during the 2nd half of 2010 compared to the 1st half allowing the company to possibly hit its internal target of 24 million units shipped for 2010. The company shipped 8.7 million smartphones during the 1st half of 2010 and generated approximately 3.06 billion dollars in revenues. A good product mix of entry-level to high-end devices has allowed HTC to increase it’s average selling price (ASP) to $340 to $350 dollars during the 2nd quarter of this year with average gross margins around 30 percent or so. It’d be interesting to find out is what percent of the units shipped belongs to Android smartphones vs. Windows Mobile smartphones (it’s probably safe to assume Android-powered devices are powering HTC’s growth at this moment).
