Here’s an interesting business development for Amazon.com. The company announced today a new private-brand label dubbed “AmazonBasics” which will be a line of affordable consumer electronic “basic” products.  Current basic products available under the brand name include audio/video cables and blank DVD media but expect additional products in the months to come.

According to Paul Ryder, VP of Consumer Electronics at Amazon.com, “We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value,”

Here’s a breakdown of the AmazonBasic products currently available:

For Blank Media:

• 8x DVD+R DL 50 pack available for $35.05
• 52x CD-R 100 pack available for $20.48
• 16x DVD-R 100 pack available for $18.39
• 52x CD-R 50 pack available for $15.10
• 16x DVD+R 100 pack available for $19.66

For A/V cables:

• Ultra-high speed HDMI braided cable – 6.5 feet for $34.98
• Ultra-high speed HDMI braided cable – 9.8 feet for $40.18
• High speed HDMI cable – 6.5 feet for $8.94
• High speed HDMI cable – 9.8 feet for $8.35
• HDMI to DVI adapter cable – 9.8 feet for $8.08
• Toslink Digital Audio Optical Cable – 6 feet for $5.41
• RCA Component Video Cable – 6 feet for $10.40
• USB 2.0 A-male to B-male – 6 feet for $6.77
• USB 2.0 A-male to Mini-B cable – 6 feet for $2.69
• USB 2.0 A-male to A-female – 9.8 feet for $4.76
• USB 2.0 A-male to A-female extension cable – 3.3 feet for $3.41
• IEEE 1394 4pin/6pin cable – 6 feet for $7.80
• Cat5e Ethernet Patch cable –14 feet for $4.09
• Cat5e Ethernet Patch cable – 50 feet for $9.91

All AmazonBasics products are eligible for free super-saver shipping or free two-day shipping with Amazon Prime and will ship in Amazon.com’s “Frustration-Free Packaging” which includes easy-to-open boxes made out of recyclable cardboard.

Technorati Tags: AmazonBasics, A/V cables, blank DVD, blank CD