Sony to stay out of low-end Blu-ray player market
Are you hoping or wondering whether Sony will enter the low-end, inexpensive Blu-ray market? This question was posed to several Sony executives recently at industry analysts meetings and the answer was a definite no. According to Dave Migdal of SonyElectronicsCommunity.com:
“.. count Sony out of the $150 (or lower) Blu-ray player market and so-called “The Battle at the Bottom” in 2009.”
Why skip this market? For Sony, it comes down to quality and costs:
“They (analysts) know and understand the real manufacturing costs; they also know that there’s a broad delta between inexpensive chip sets and those that can deliver what consumers expect. They also know full HD video when they see it, and most of the blu-ray players on the lower end simply aren’t providing a compelling entertainment experience in their view.”
Dave cites one analyst’s quote which was:
“If I needed a hearing aid, I wouldn’t want to bottom feed when it came to price”
True.. but a Blu-ray player isn’t quite as important as say a hearing aid.. so there’s something to be said about inexpensive players – especially in these tough times.. just a thought.
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