In an effort to encourage the developer community to create new applications for their phones, Sony Ericsson has announced plans to extend the mobile Java Platform support to their entry level 3G mobile phone product line.

According to Rikko Sakaguchi, Corporate Vice President and Head of Creation and Development at Sony Ericsson, “Sony Ericsson has made significant investments in the development of its mobile Java™ Platform, which has enabled an exceptional user-experience and consistent performance. We are confident that extending the Java™ Platform to a much larger global market will encourage developers to drive innovation and create richer user experiences for our customers”.

With this move, Sony Ericsson hopes the applications developed on their high end smartphone devices will eventually trickle down to the masses using cost-efficient 3G handsets – something that will be particularly important for emerging markets such as China. The real question is – is it too little too late to counter moves made by competitors such as Nokia, Apple, RIM, and Google?

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