Scientists and Engineers are rock stars don’t you know?

At least they are to Intel. (Heck I’ve been telling that to my friends for years but no one seems to listen) That’s part of the message to a brand new advertising campaign for Intel corporation set to enhance and promote the Intel brand as opposed to any specific Intel product. Dubbed “Sponsors of Tomorrow”, the new campaign will officially launch on May 11th in the U.S., U.K., and Germany, with limited teaser ads appearing online as of today.

According to Deborah Conrad, Intel vice president and general manager, Corporate Marketing Group, “We’re hoping to convey that we’re not just a microprocessor company, but a move-society-forward-by-quantum-leaps company.”

This new campaign (which is expected to last between 3 to 5 years) also happens to be the first one from Venables Bell & Partners which was awarded the Intel master brand account back in January.

Check out www.sponsorsoftomorrow.com for a peek at the new campaign and make sure to check out the “videos” – they’re quite funny. My only complaint about the new site – it’s a bit flash heavy.. but then again so are many sites these days.

[Check it out]

[Check out the press release]

Technorati Tags: Intel, Sponsors of Tomorrow