Kodak tells us what we knew – we overpay for ink jet cartridges

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Anyone else see the new Kodak “Print and Prosper” campaign on TV? I saw recently (can’t remember if it was this morning or last night but I did in fact see it) and I have to admit – it caught my eye. In this economic climate, it’s incredibly smart of Kodak to go after the cost factor of ink jet printers – the ink itself. Kodak’s new ad campaign publicly exposes what most of us already knew – we overpay for ink jet printer ink. How else could companies sell inexpensive ink jet printers? They price the printers for cheap and then overcharge on the cartridges (and then force you to buy it directly from them).

According to the company’s press release, consumers overpaid for inkjet printer ink by roughly 5 billion dollars in 2008 alone. These numbers are apparently based on 2008 U.S. annual desktop printer ink revenue and average ink savings using a Kodak ESP 3/5/7 or 9 All-In-One printer. The company has even launched a new website (www.printandprosper.com) that allows consumers to calculate how much they overpaid for printer ink – and of course how much they could potentially save with Kodak. You can check out their lists of print performance and ink value data (separated by countries) here.

Truth is in the past – I simply replaced my cheapo ink jet printer with a new printer instead of buying an outrageously priced cartridge. Of course, I’ve gone color laser.. (plus I don’t print photos at home anymore) so none of this really affects me per se….

[Check it out]

[Check out the press release]

Technorati Tags: Kodak, Print and Prosper Campaign

4inkjets Review

That is why many people nowadays prefer their cartridges to be refilled than to replace them. Some also spend some few bucks to modify their printer and put a system that can save ink and content that can last for 3 to 6 months.
Gigs

the ink itself. Kodak’s new ad campaign publicly exposes what most of us already knew – we overpay for ink jet printer ink. How else could companies sell inexpensive ink jet printers? They price the printers for cheap and then overcharge on the cartridges
Indie

Now I see that is why the inkjet printer ink was expensive. Well for my opinion I'd rather go to an expensive printer but a cheap ink. Ink can be change from time to time and hope that it will cheap.
Pico

I think its more than a little cynical that Kodak are targeting "the too busy to know better segment" ie soccer moms with their campaign.

Printing photos at home is never an economical solution. Buying an expensive printer to get prints at best price $0.15c if everything works (not likely based on Best Buy & Amazon users) versus better quality at Snapfish for $0.09c doesn't seem a smart deal.

Using inkjet for monochrome text documents is also the wrong solution.
Derek

"Why don't they include Dell Printers"

Because Dell printers ARE lexmark printers.

THe quality of these Kodak prints at the 50% savings is aweful and there are plenty of reviews out there to point to this. You CAN get decent looking photos with the 50% savings setting but you have to use the high quality Kodak photo paper, which negates most of the savings. Not sure who they think they are kidding.
Andrea Aikins

If you really want to save money, stop printing your photos. You’ll never get around to printing them all anyway. Get a Ceiva digital frame like I did and you’ll enjoy all your photos without wasting your time and money and trees printing them.

http://www.ceiva.com/home/nf/p...
craden

Digital frame may work well, but printing your memorable photos is simply the best option, having a hard copy isn't that bad
Greg

Why don't they include Dell Printers

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