new sony vaio coming out

[Reprinted from NetbookTech.com]

Just what is Sony up to exactly? Over the weekend, Engadget spotted a teaser webpage pop up on the Sony New Zealand website here. Unfortunately the page is no long around but it does confirm that Sony will be making a big laptop announcement at CES on January 9th. The real question for us is – is this the long awaited Sony netbook? Could this be the device that the FCC recently approved? OR.. is this just something totally different?

Of course everyone knows that both Sony and Apple are noticeably absent from the netbook market. Yet -  is this a market that they absolutely have to enter? As seen by others in the market, entering the netbook industry could result in lower profit margins as well as cannibalization of higher end notebook/laptop system sales.

Sony and Apple are two companies which focus on substance and style when it comes to their products – resulting in devices which are often more expensive than competing products. This holds true for Sony’s notebooks too – so the real question is – would Sony be willing to part with that model and offer an inexpensive netbook?

Our guess here at NetbookTech is no. If Sony is going to make a statement such as “On the 9th of January, you will change the way you look at laptops. Forever.” then a new netbook model wouldn’t justify such a statement.

So what would? I guess we’ll just have to wait.

[Via News.com, Engadget.com]

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