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Not only did Audio-Technica announce new headphones designed specifically for women, Audio-Technica announced a new lineup of high performance headphones designed for consumers. The new lineup consists of ATH-ON3A, ATH-ES3A, ATH-FC700A and ATH-ES7 on-ear headphones, ATH-SQ5A over-ear headphones and ATH-CK6A, ATH-CKM50A and ATH-CK7A in-ear models.

Here’s an excerpt from the press release about the new headphones:

The ATH-ON3A, ATH-ES3A, ATH-FC700A and ATH-ES7 on-ear headphones are all ultra-lightweight, compact and durable, with sleek, stylish designs that offer total comfort. All incorporate high-performance driver technologies to deliver exceptional sound quality. (SRP: ATH-ON3A, $59.99; ATH-ES3A, $79.99; ATH-FC700A, $99.99; ATH-ES7, $169.99.)

The ATH-SQ5A over-ear model has a unique design with rectangular-shaped earpads and advanced-technology drivers that deliver studio-quality sound. (SRP: $149.99.)

Although highly compact, Audio-Technica’s ATH-CK6A, ATH-CKM50A and ATH-CK7A in-ear headphones deliver richly detailed, expansive full-range sound. All models come with three sizes of eartips, for a comfortable fit with maximum acoustic isolation. Like all Audio-Technica headphones, they are ideal for use with any music source including portable music and DVD players, laptops and other devices. (SRP: ATH-CK6A, $79.99; ATH-CKM50A, $79.99; ATH-CK7A, $169.99.)

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