First came the PC web browser. Then came the $99 dollar Roku Netflix Player. Next was the Microsoft Xbox 360 console. Now, Netflix finds itself with inside the upcoming LG Electronics BD300 Network Blu-ray Disc Player. OK.. “inside” might not be the right word per se, but the BD300 does come with built-in support for Netflix’s Instant Queue service which allows Netflix subscribers to view some 10,000 movies and TV shows nearly instantly over the Internet. Best of all – this is already free for unlimited Netflix subscribers out there. If you’re thinking about getting a Blu-ray player AND you’re already a Netflix subscriber, then you definitely should be thinking about this player (unless of course you plan on gaming in which case the PS3 still makes the most sense.)

The LG BD300 is also a state of the art standalone Blu-ray player with support for BD-Live which provides real-time interactivity in the form of extras, new previews, and special content. There’s also support for BonusView which is provides picture-in-picture access to special features on a Blu-ray disc. Other features include:

• Up-convert standard DVDs to 1080p
• LG SimpLink technology which allows users to control similarly equipped LG TV and AV products via on-screen menus or from the product itself

It’s certainly interesting to see Netflix slowly proliferate across multiple devices. If Netflix can continue to expand its distribution channels, it’s not hard to imagine the company negotiating with Hollywood Studios for additional content deals – perhaps finally expanding the 10,000 to 12,000 title library. More importantly, the company is positioning itself as a major player in the online video market.

The LG BD300 Network Blu-ray Disc Player will be available later this fall. 

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