JVC announced a new addition to their Gumy line of ear bud headphones today called the JVC HA-F240 Gumy Air which feature ear buds that utilize silicon rubber air cushions to provide a soft, ear-conforming experience. The HA-F240 features an 11mm neodymium driver unit, a 1.0 meter friction noise reduction cord with an iPhone compatible plug, and is available in seven colors that are designed to match third generation iPods. MSRP for these new ear buds will be $14.95.

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