TiVo and Amazon are looking at ways to bring product placements to a whole new level with the introduction of a new service called “Product Purchase.” With Product Purchase, viewers of certain television shows will be able to switch over to Amazon on their own TV sets and purchase items mentioned during the show directly from their remote control. No PC is needed for this to work - just shop from your chair or couch. The service launched today with support for four shows including the Oprah Winfrey Show, The Colbert Report, The Ellen DeGeneres Show, and Burn Notice. This service takes user/television show interactions to a whole new level and could bring new meaning to the impulsive shopping. Imagine, seeing a piece of clothing on Oprah’s show and then easily buying it the next minute on Amazon.com. Yeah.. better keep those credit cards secure if you ask me! Those of you with broadband connected Series2, Series3, and TiVo HD DVRs will able to use this service.

[Check it out via GearLog]

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