Dell is taking a page out of Apple’s business model by introducing a new line of bags and accessories dubbed “Designed for Dell”. These are products designed by third party manufacturers that complement the latest Dell PCs such as the Studio laptops that were recently introduced. This is Dell’s attempt to create an industry similar to what we’ve seen with Apple’s iPod/iPhone product line – third party products that accentuate the capabilities of the main product. In this case, we’ve got the new Dell Studio notebook which is just begging for matching case designs, cool looking speakers, hard drives for more storage space, and funky mice. Current manufacturers participating in the Designed for Dell program include:

• Belkin: Backpacks and messenger cases
• Built: Computer sleeves, cargo bags and portfolios
• Creative Labs: Headphones and speakers
• Iomega: Portable hard drives
• Logitech: Mice
• Swiss Gear: Backpacks
• Targus: Messenger cases and accessories bundles

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