Looks like Netflix and Roku have a small hit on their hands. The recently announced Roku Netflix player is currently sold out and there’s a two week backorder currently for the player. According to Tim Twerdahl, Roku’s Vice President of Consumer Products, “We have boats coming in weekly from China with additional products, and we’re doing everything we can to get them out.”

No sales numbers were announced by either Netflix nor Roku but it does appear that the player has hit a sweet spot when it comes to online content. At $99 dollars for the player and a Netflix account, you get to enjoy both DVD rentals by mail AND have on-demand access to some movies. That’s certainly a deal when you consider the next viable alternative is the Apple TV or Xbox 360 and their respective movie rental programs. Apple or Microsoft could certainly sweeten their systems a bit by offering a monthly rental subscription service instead of a per per view system but somehow I don’t see that happening when it comes to the movie industry.

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