Sprint announced their response to last week’s flurry of $99.99 unlimited voice plan announcements by their competitors in the form of their very own $99.99 plan. Yes.. they didn’t drastically undercut the competition to a supposed $60 dollar plan that some had suspected.. however, Sprint did indeed leap frog the rest of the competition by including the most comprehensive $99.99 plan yet. Dubbed Sprint “Simply Everything” Plan, the new $99.99 plan includes unlimited voice, data, text, e-mail, Web-surfing, Sprint TV, Sprint Music, GPS Navigation, Direct Connect and Group Connect. Yup.. that pretty much sums it up!

This new price plan is available to new and existing customers starting tomorrow and you won’t have to extend your contract to get the new plan. Simply Everything is also available to customers on either the Sprint CDMA network or the Sprint Nextel iDEN network. If you’re on a family plan, Simply Everything will be provided at an incremental $5 dollar discount for every incremental line added to the plan. Thus, the initial line would cost $99.99. A second line would cost $94.99. A third line would cost $89.99 - up to five lines. So a three line family plan would cost $99.99 + $94.99 + $89.99 = $284.97.. yes a bit pricey but then again - it’s unlimited everything right?

No word on whether the other mobile carriers will do anything to respond but for now.. it appears not. In many ways, Sprint had to do this simply because their business is faltering. This wasn’t strictly to take away business from others as much as saving their existing customer set!

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