You have to love competition folks. Last week, Apple introduced the new 32GB version of the iPod touch and priced the device near the stratosphere at around $499. In response to this, Creative has lowered their already low-priced 32GB version of the Creative Zen media player to $299 which amounts to a $30 dollar price cut. Now granted, the Creative Zen isn’t as “cool” as the iPod touch and it certainly lacks the touch-screen user interface and various other PDA-like applications. However if you simply want a portable media player, the 32GB Zen is certainly hard to beat from a price-perspective. I saw the Zen back at CES 2008 and was very impressed with the color display on the media player. While nowhere near as sexy at the more expensive iPod touch, the Zen is certainly worth a look over.

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