We dropped by the Jada Toys booth where they were demonstrating an upcoming new product called the Guitar Hero Air Guitar Rocker. While using the “Guitar Hero” name and logo, the Air Guitar Rocker actually has nothing to do with the video game itself but will certainly appeal to gamers as well as air guitar enthusiasts and rock fans out there.

The Air Guitar Rocker consists of 2 guitar pics, a “Rockin Belt buckle” and a mini-amplifier. You connect the belt buckle to a mini amplifier, wear the belt buckle, and then proceed to have some fun!

When you wave the guitar pic in front of the belt buckle, a guitar chord is played and a rock session commences. The tempo of the song is controlled by how fast the user waves the pic over the belt buckle. Basically, once you begin strumming the pic up and down over the belt, you can pretend to be your favorite rock star. The booth had two individuals showing how to play a riff using the product. The skill is in getting the tempo just right such that the song being played over the amp sounds correct.

You can change songs by changing out different cartridges. The Starter Air Cartridge comes with 10 guitar riffs – 5 of which are:

• Iron Man by Black Sabbath
• Smoke on the Water by Deep Purple
• Ace of Spades by Motorhead
• You Really Got Me by Van Halen
• More Than A Feeling by Boston

The Guitar Hero Air Guitar Rocker will be available in March for an MSRP of $29.99.

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