Telecoms beware… As expected, Google announced on Friday that they would be apply to bid for rights to the upcoming FCC auction of the 700MHz spectrum. If Google should win the auction, it’s expected to either build it’s own wireless network or partner up with other companies to build an operate a wireless network. The 700MHz currently carries analog TV but as the television industry moves to digital TV, the spectrum will be freed up for other uses – primarily telecommunication uses. The auction will begin on January 24th and the deadline to participate in the auction is tomorrow. Should Google win this auction, the company could very well shake up the entire telecommunication industry which just might be a good thing folks. However, while we might think Google wants to provide choice to the consumer, let’s not forget that the company is also out to make money. Controlling a piece of the mobile spectrum will translate into billions of potential revenue for Google – whether through subscription fees, and/or advertising revenue.

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Technorati Tags: Google, FCC, 700MHz Spectrum