The future of downloadable content is here for TiVo and that future doesn’t include a personal computer in the picture. In fact, if both TiVo and Amazon have their way, the personal computer would be left out completely from the living room environment. TiVo and Amazon have announced that TiVo subscribers will be able to browse, purchase, and rent movies and television shows from Amazon Unbox directly from their television screens via the TiVo set-top box. The updated service (called Buy on TV” is available to all broadband connected TiVo Series2 and Series3 subscribers. Movies can be rented at prices from $1.99 to $3.99 or purchased at prices from $9.99 to $14.99. Television shows can be purchased at $1.99 an episode.

The most exciting feature about this new product upgrade to the TiVo service is the ability for customers to simply browse the television and movie catalog using their existing TiVo boxes. There’s no need to sit down at a computer and browse some website. There’s no need to sync content from the PC to the TiVo box. There’s no need for any media streaming from a PC to the box. Everything is done via the broadband connected TiVo box.

To sweeten the deal a bit, TiVo will provide new customers with an additional $15 dollar instant discount and a free, factory-refurbished wireless adapter when they purchase a new TiVo Series2 Dual Tuner box with a service plan by July 23rd of this year. 

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