Xbox 360 owners have additional reasons to be proud of their console. The 360 delivered a first round knockout blow to the Sony PlayStation 3 at H3Enterprises’ video game battle held at the Apollo Theater.

The event featured H3Enterprise’s H3TV which is “the only high definition flat screen which allows players to simultaneously compete on both gaming systems through split screen cyber television technology”. Thanks to the display, audience members were able to watch the output from both consoles on a nice large 1080p display. Both systems were playing EA Sport’s Fight Night video game.

Here are two quotes from the press release by H3Enterprise:

“XBOX is flat-out better both visually and mechanically,” said H3 Enterprises, Inc.’s chief communications officer and world-class gamer, Adrian “Hollywood” Walton

“H3TV completely exposed that PS3’s high-definition picture doesn’t come close to XBOX,” said Rap star Juelz Santana

H3Enterprise will hold a second round of the video gaming console challege at Spike TV’s Video Game Awards on December 8th (which is tonight!). You’ll see EA Sport’s Madden NFL 07 featured at the event.

[Check it out]

[Check out the story at Xbox 365]

XBOX Scores First-Round Knockout of PS3

¶ Apollo Audience and Players Give Unanimous Thumbs up to XBOX 360 over PlayStation3 at “Fight Night” Challenge on H3TV

NEW YORK –(Business Wire)– Dec. 7, 2006 Score one for the “little guy.” Microsoft’s (NASDAQ:MSFT) XBOX 360, which currently owns less than a 20 percent share of the mega-billion dollar video game console market, delivered a smashing upset of Sony’s (NYSE:SNE) PlayStation3 in H3Enterprises, Inc.’s (OTC:HTRE) video gaming battle at the Apollo. The PlayStation brand currently dominates the market with more than 60 percent of the consoles in use.

In an unbiased side-by-side face-off on H3Enterprises, Inc.’s H3TV, the only high-definition flat screen that allows players to simultaneously compete on both gaming systems through split screen cyber television technology, XBOX 360 won a convincing victory over its highly sought after rival Playstation3.

As a result of H3TV’s split screen cyber technology, the overflow crowd was able to witness both gaming consoles being played on the same 1080p monitor at the same time. Using EA Sports’ (NASDAQ:ERTS) Fight Night video game on both consoles, H3TV was able to provide the audience a clear view of the head-to-head imagery and graphics of the competing systems.

Many of Harlem’s top rappers were given the opportunity to test the varied features that both consoles offer.

“XBOX is flat-out better both visually and mechanically,” said H3 Enterprises, Inc.’s chief communications officer and world-class gamer, Adrian “Hollywood” Walton. “When Fight Night is played at its highest level with the highest possible resolution, everyone is able to see XBOX 360’s superiority to PS3 as clear as can be on H3TV.”

Rap star Juelz Santana was just as emphatic about XBOX 360’s performance at the Fight Night face-off.

“H3TV completely exposed that PS3’s high-definition picture doesn’t come close to XBOX,” he said. “Everyone that had the opportunity to compete on both consoles scored XBOX higher across the board.”

H3Enterprises, Inc. will hold a second round of H3TV’s video gaming console challenge at Spike TV’s Video Game Awards on December 8. The brightest stars and best gamers in the world will be playing EA Sports’ top-selling video game Madden NFL 07 on an H3TV.

There will also be a basketball shootout using EA Sports’ NBA Live 2007 and 2K Sports’ NBA 2K7. The backstage booth will be hosted by Walton and other Dipset members.

H3Enterprises, Inc.’s weekly conference call has been rescheduled for noon on December 11. H3Enterprises, Inc. is the first publicly-traded company devoted to the hip hop culture and community.

Safe Harbor: Certain information included herein may contain statements that are forward-looking, such as statements relating to plans for future expansion and other business development activities. Such forward-looking information is subject to changes and variations which are not reasonably predictable and which could significantly affect future results.

For H3Enterprises, Inc. New York
Ashley Hallmark or Krista Zilizi, 407-936-1010
ahallmark@quantifiedmarketing.com
kzilizi@quantifiedmarketing.com

Technorati Tags: H3Enterprise, H3, H3TV, Sony PlayStation 3, Xbox 360