Samsung has announced that they’ve developed the world’s thinnest reported LCD panel – paving the way for smaller and thinner devices and displays as well as potential new applications for LCD displays. Just think – a credit card thin display on  your desktop showing off your latest pictures from your ski trip. OR – sliding a small picture frame into your wallet that displays those very same pictures on the go.

The new thin panel measures a mere 0.82 mm thick – no thicker than a credit card. This is 0.07 mm thinner than previously reported slimmest panel out there.

Along with the new thin panel, Samsung has announced that they’ve developed a whole new mobile technology called “i-Lens” which allows them to integrate the panel assembly and protective layer into a single thinner module that is more shock resistant and easier to read than conventional display panels. With the new i-Lens technology, the shock resistant protective sheet commonly found on mobile phones is directly attached to the panel – eliminating the space that is normally found on phones today – resulting in slimmer designs.

Samsung expects to have the new LCD screens available in 2.1 inch diagonal and 2.2 inch diagonal screen sizes. They will feature a resolution of 240 x 320, 300 nits of brightness and a contrast ratio of 500:1. You should begin seeing these thin panels during the second half of 2007.

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Samsung Develops World’s Slimmest Mobile LCD Screen – One More Durable and Easier to Read

SEOUL, South Korea –(Business Wire)– Nov. 20, 2006 Samsung Electronics Co., Ltd., the world’s largest provider of thin-film transistor, liquid crystal display (TFT-LCD) panels announced today that it has developed the thinnest reported LCD panel, one no thicker than a credit card at 0.82mm, which is 0.07mm thinner than the panel previously reported to be the world’s slimmest. The company also announced that it has developed a new mobile technology, which it is calling “i-Lens,” for integrating the entire panel assembly, including a protective layer, into a single, thinner module that is more shock-resistant and easier to read than conventional panels.

Executive Vice President Yun Jin-hyuk, in charge of the Mobile Display Team within the Samsung Electronics LCD Business division, said, “Samsung’s R&D initiatives, including LCD module thickness reduction and reinforced shock resistance, will enable our customers to develop truly differentiated and more reliable, ultra-thin mobile products.”

To achieve the slimmer package size, Samsung’s Mobile Display Team redesigned the light guide plate subassembly and the glass substrate, which accounted for most of the LCD module’s thickness.

Samsung has further contributed to the trend toward slimmer phones with its new i-Lens technology. The result is a thinner, highly integrated LCD module that protects the mobile phone’s main display better than previous designs, making it more resistant to damage from shock and vibration. In deploying Samsung’s i-Lens technology, manufacturers can trim 1.4 to 2.4mm from the thickness of a mobile phone.

Today, a typical mobile phone screen leaves a 2 to 3mm space above the panel before attaching a reinforced plastic sheet to protect the LCD module. In Samsung’s new i-Lens process, a shock-resistant protective sheet is fastened directly to the LCD module, thereby eliminating the space between it and the panel surface. With i-Lens, the thickness of the LCD module is reduced to a mere 0.82mm, while resolving the sunlight reflection problem inherent in the use of reinforced plastic. As a result, the panel is much easier to view outdoors.

The new LCD screen is available in 2.1 inch-diagonal and 2.2-inch-diagonal screen sizes. It features qVGA (240 x 320 pixels) resolution, 300nit brightness and a 500:1 contrast ratio. Mass production is scheduled to begin in the second half of 2007.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, visit http://www.samsung.com -0-

Reference Data

- High-ambient-light visibility is the degree to which the images on
 the display screen are discernible in bright surroundings, such as
 outdoor environments. The typical transmissive LCD is difficult to
 read under these conditions, but visibility improves when sunlight is
 used as an external source for illuminating on-screen images.

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     Sources             CEATEC Japan 2006 (October 3-7, 2006)
                          FPD Japan 2006 (October 18-20, 2006)
----------------- ----------------------------------------------------
  Company name      Samsung    Company Company Company Company Company
                   Electronics   "A"     "B"     "C"     "D"     "E"
----------------- ------------ ------- ------- ------- ------- -------
    Thickness       0.82mm     0.89mm  0.99mm  1.1mm   1.29mm  1.3mm
----------------- ------------ ------- ------- ------- ------- -------

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- Resolution formats for small and mid-sized LCDs

  - qqVGA: 128 pixels horizontal by 160 rows vertical
  - qCIF: 176 pixels horizontal by 220 rows vertical
  - qVGA: 240 pixels horizontal by 320 rows vertical
  - qSVGA: 300 pixels horizontal by 400 rows vertical
  - VGA: 480 pixels horizontal by 640 rows vertical

  - "Nit" is an abbreviation for the measure of brightness also
   referred to as "candela per square meter."
Samsung Electronics Co., Ltd.
John Lucas, APR, 408-544-4363
Mobile: 408-712-7856
j.lucas@ssi.samsung.com

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