I’ve honestly never heard of these folks but a company called Advanced Technetix, Inc. has decided to launch a new business unit called the Consumer Products Division headed up by the company’s CTO - Craig Erickson. As part of the new division’s launch, a new product is being introduced called the Visual Remote targeting users of Apple iPod.

Information on this new product is a bit scarce at this time. What we do know from the press release is that the Visual Remote works with any version of the iPod and does not require any additional batteries. It features a backlit LCD display and allows users to completely control their device from a very small unit. They’re also developing a wireless version of the Visual Remote and should have this product available shortly.

Other features of the Visual Remote include:

  • Control iPOd without removing it from your bag or pocket
  • Display allows for full menu functionality and control
  • Backlit LCD screen
  • Specially designed sound isolating earbuds
  • Draws minimal power from iPod
  • Designed for easy one hand operations
  • Easy to wear, comfortable fit
  • Connects to all iPods via Dock Connector
  • Great for exercise

The new Consumer Products Division will be focused in developing products and solutions for widely adopted consumer platforms such as gaming consoles, and music solutions such as the Apple iPod.

[Check it out]

Advanced Technetix Launches Consumer Products Division and Unveils First iPod(TM) and MP3 Product, the Visual Remote(TM)

ALBUQUERQUE, N.M. –(Business Wire)– Oct. 24, 2006 Advanced Technetix, Inc. (Pink Sheets:AVXN) announced today that the Company has created a Consumer Products Division to design and manufacture original and/or value-added, patented merchandise for widely proliferated consumer electronics platforms. In conjunction with the formation and announcement of this new operating division, the Company released data sheets for the Visual Remote(TM), its first product in a new line of accessories targeting users of Apple’s (NASDAQ:AAPL) best-selling iPod(TM) device and other storage/play devices.

The new Consumer Products Division will be headed by the Company’s Chief Technical Officer, Craig Erickson, who has held positions with such leading consumer electronic platform developers and ‘peripheral’ designers as Nyko Technologies, Namco Hometek, Sega of North America and Atari Corporation (NASDAQ:ATAR). The division will focus its efforts on designing products to complement those platforms that have been widely adopted by consumers and continue to show solid growth, such as Sony’s (NYSE:SNE) PlayStation 2(TM) and PSP(TM) gaming platforms, Microsoft’s (NASDAQ:MSFT) Xbox(TM) and Xbox 360(TM) gaming platforms, Nintendo’s (OTC:NTDOY.PK) GameCube(TM), GameBoy(TM), and Nintendo DS(TM) gaming platforms and Apple’s iPod(TM) platform. In addition to existing research and product development efforts, the Company has been asked to analyze and investigate the development of new and various product accessories specifically requested by retailers.

CEO, George Stevens, commented, “Our technical staff, under the direction of Craig Erickson has designed and created the Visual Remote(TM), which has been received with a great deal of enthusiasm by retailers we have shown the product to. The Visual Remote(TM) works with any version of the iPod(TM), does not require any batteries and features a backlit LCD display that enables iPod(TM) users to completely control their device from this very small, unobtrusive unit.” He continued, “We are currently developing a wireless version of the Visual Remote(TM) and expect to have that version of the product available shortly.”

About Advanced Technetix, Inc.

Advanced Technetix is a developer of cutting-edge technologies and best-of-breed products tailored to address the market opportunities created by the explosive growth of Digital Communications, Entertainment-related services and specific consumer electronics platforms.

Advanced Technetix’s AccessKey(TM) products, powered by the Company’s patented technology, provide complete access to the coveted “Triple Play” (voice, video and data) and “Quadruple Play” (voice, video, data and wireless) offerings of cable, telecom, satellite and broadband service providers. The Company’s AccessKey Home(TM) and portable flash drive-sized AccessKey PC(TM) allow subscribers to “channel surf” streaming “HD Quality” television content (IPtv), navigate the internet, watch Video on Demand (VOD) offerings, play video or internet-based games, listen to music, make phone calls (VoIP), video conference, run a full array of computing applications, securely store data and more, all from a single device and service provider network.

Forward-Looking Statements

This press release contains statements, which may constitute “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Advanced Technetix, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

FOR INVESTOR INQUIRIES please visit the Advanced Technetix Investor Relations Hub at http://www.agoracom.com/IR/AdvancedTechnetix, where investors can post questions and receive answers within the same day, or simply review questions and answers posted by other investors. Alternatively, investors are able to e-mail all questions and correspondence to AVXN@agoracom.com, where they can request addition to the investor e-mail list to receive all future press releases and updates in real time.

ADDITIONAL INQUIRIES can be directed to the Company’s website, http://www.advancedtechnetix.com

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