Look out Dick Tracey.. you’re going to wish you had this phone on you. It’s the newly announced Sony Ericsson Bluetooth Watch MBW-100 and it was designed in conjunction with popular watch manufacturer Fossil. This analog watch features an OLED dsplay beneath the watch face which displays an incoming call from a paired Bluetooth mobile phone. You can take a look at the display and decide whether you want to take the incoming call or not. You can even receive notifications of text messages or out of range notifications when you’re separated from your phone via the watch. Finally, if you’ve got an integrated music player on your phone, then you can easily control the music player via the watch (yes you can see how this all fits into the Sony Ericsson lineup of phones don’t ya?)

Features of the MBW-100 include:

  • Weight of 6.61 oz
  • Comes in Silver or black
  • Made of stainless steel
  • Mineral crystal scratch resistant
  • Antiglare coating
  • Discreet OLED display
  • Bluetooth 2.0 support
  • Discreet call handling
  • Convenient control of phone’s music player
  • SMS/MMS message alert
  • Out of range indicator
  • Battery indicator
  • Auto-pairing
  • Water resistant up to 30 m
  • Bluetooth functionality up to 7 days
  • Analog time keeping – up to 7 additional days
  • Comes with a charging clip

The phone should sell for approximatley 300 EUR which is about 382 US dollars.

[Check it out via GearLive]

[Product Page]

Intelligent control of calls and music through your watch

28 September 2006

Bluetooth™ Watch MBW-100 – Yet more innovation from Sony Ericsson to add extra dimensions to your mobile life

September 28 2006, London – Sony Ericsson today launches the innovative and stylish Bluetoothâ„¢ Watch MBW-100. The MBW-100 is the must-have mobile phone accessory for people who enjoy using the latest technology to stay connected to the world around them. It has sleek lines, classic looks, a distinguished presence and represents a first as a mainstream Bluetoothâ„¢ fashion accessory from a mobile phone supplier. Crafted from high quality stainless steel with a silver facia, the analogue watch will go on sale globally during Q4 of 2006 with a guideline retail price of approximately EUR 300.

Handle your calls with stylish discretion

Designed in partnership with watch industry leader Fossil, the MBW-100 allows a whole new way of looking at your mobile phone and you start by leaving your phone in your pocket. A stylish OLED display beneath the watch face displays who is calling when a call is incoming. A simple key press on the watch can reject the call, meaning you can remain in control of your calls in the utmost discretion.

Save time by keeping in greater control

Most of us cannot do without the indispensable tools for our busy lives – our wallet, our keys, our mobile phone and the watch on our wrist. By adding control of your calls and music to your watch, as well as notification of text messages and a clever out-of-range notification when you are separated from your phone, the MBW-100 helps you become more efficient in your daily communication. It also makes listening to music simpler by allowing you to play, pause and skip to the next track in your phone’s music player. So, leaving your phone in your pocket and letting your watch become more than just a time keeper, means control is always to hand.

Facts and Figures for Bluetoothâ„¢ Watch MBW-100:

    Kit contents:

  • Bluetoothâ„¢ Watch MBW-100
  • Charging Clip
  • Standard Charger
  • User Guide
  • Exclusive Box
    Facts:

  • Weight: 187,5 / 6,61 oz
  • Color: Silver. Also black in limited
  • edition exclusive variant
    Analogue Bluetoothâ„¢ watch:

  • Technically innovative, but with classic watch design
  • Stainless steel: allergy safe
  • Mineral crystal scratch resistant
  • Antiglare coating, effectively reducing the reflection in the glass
  • Discreet yet clear OLED display
  • Quartz movements for exact time keeping
  • Solid wireless link to phone: Bluetoothâ„¢ 2.0
    Time indicator:

  • Analog and digital from phone
  • See who is calling: Caller ID in display
  • Reject/mute call through watch
    Discreet call handling
    Convenient control of phone’s music player: Play, pause, next track
    SMS/MMS message alert
    Out-of-range warning
    Battery indicator
    Auto pairingâ„¢
    Water resistant:

  • Up to 30 m
    Standby time:

  • Bluetoothâ„¢ functionality: up to 7 days
  • Analog time keeping: up to 7 additional days
    Weight:

  • 187,5 gr/6.61 oz
    Compatibility (full functionality):

  • Sony Ericsson K610, K610i, K618, K790, K800, V630, W710, W850, Z610, Z710. For further information, please see www.sonyericsson.com
    Developed in coordination with Fossil:

  • Thorough knowledge of watch technology
  • World leader in fashionable watch design and watch technology

The Bluetooth™ Watch MBW-100 is the latest in a long line of innovation in Bluetooth™ technology from Sony Ericsson. From the first commercial Bluetooth™ headset from Ericsson, through the remote control car CAR-100 to voice dialing and Auto pairing™, Sony Ericsson’s commitment to innovation in mobile phone accessories in order to energize user experience is clear.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrates the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November. For more information on Sony Ericsson, please visit www.sonyericsson.com

FOR MEDIA INFORMATION, PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR
Telephone: +44 (0) 208 762 5858
E-mail: press.global@SonyEricsson.com

The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc.

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.

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