Cornice introduced the fifth generation of their small form factor hard drives in the form of a new 12GB drive measuring one inch thick. The new drive is part of Cornice’s already well known Dragon line of hard drives which deliver large quantities of storage space in small sizes designed specifically for consumer electronic devices such as mobile phones and MP3 players.  As with the rest of the Dragon series, the new drive supports Cornice’s Crash Guard technology which consists of Active Latch, Skip Control, and Drop Safe. The drive will be available in large quantities starting in Q3 of this year at $85 dollars per unit in quantities of 10,000 per year.
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Cornice Introduces Industry’s Thinnest 1” Mobile Hard Drive with 12 GB Storage Capacity; Mobile Storage Innovator Announces Availability Of Leading Areal Density 1” Drive
LONGMONT, Colo. –(Business Wire)– Aug. 7, 2006 Cornice Inc. — an innovator in consumer storage solutions — today announced the 5th generation of small form factor hard drives. This new offering adds a 12 gigabyte (GB) capacity point to the existing one-inch Dragon product line which has already made a name for itself as an ultra-thin, high-capacity, durable storage solution designed for consumer electronics OEMs. It will allow OEMs to offer thinner and higher-capacity consumer electronics (CE) devices while featuring industry-leading robustness, durability, and low power requirements for everyday consumer use. Mobile phones, portable media players, gaming devices and personal storage devices will be able to store more information than ever before.

Higher Capacities and Lower Power

Cornice’s unique mobile storage architecture was designed from the ground up with special focus on CE device needs. By focusing exclusively on components for the CE market, Cornice has created a streamlined drive solution specifically for mobile, pocket-able applications while maintaining the features and quality required for a robust hard drive. At 12 GB, Cornice is establishing a leadership position in storage density. In response to end-user endurance demands, Cornice has decreased the power of Dragon by half, and now represents only five percent of the total battery consumption within the typical MP3 player system.

“As the digital content infrastructure evolves and becomes more accessible, consumers continue to demonstrate an insatiable appetite for music, video, and TV clips,” said Camillo Martino, Cornice’s president and chief executive officer. “This explosion in digital content is creating an incredible market opportunity for storage in portable entertainment as end users seek to go mobile.”

Durable for an Active Lifestyle

Cornice technology ensures that consumer electronics devices will provide continuous and uninterrupted playback even during today’s most active lifestyles. The new Dragon series drives are protected by Cornice’s ruggedness design, Crash Guard(TM), and can withstand excessive shaking, extreme drops, and other abuse without skipping, stopping, or crashing.

Crash Guard(TM) consists of:

Active Latch – When dropped, the most common damage to a hard drive occurs when the head scrapes across the surface of the disk (not unlike the needle scratching across an old vinyl LP record when the turntable was bumped). Cornice securely locks the head in place with an active latch mechanism

Skip Control – Hard drives are going places they have never been before — jogging, 4-wheel driving, skydiving — and are expected to operate even with excessive and repetitive motion. Cornice designed the Dragon series drives from the ground up to withstand the most extreme conditions while providing continuous playback without skipping or restarting.

Drop Safe – This feature in the Crash Guard family allows the drive to actually sense being dropped. This means that even if the drive is in the middle of reading or writing data to the disk, it can immediately react and place the head safety under the active latch well before the unit actually strikes the ground.

Price And Availability

The Dragon Series drive is available in volume quantities in Q3. List price is $85 per unit in quantities of 10,000 per year. Email Cornice’s sales staff at sales@corniceco.com or call (303) 651-7291.

About Cornice

Cornice Inc. is the leading innovator in consumer storage solutions that enable a new generation of pocket-able consumer electronic devices for the world’s foremost brand-name manufacturers. The one-inch Cornice storage solutions are durable, integrated personal storage that brings new levels of ruggedness and content capacity to these devices. Cornice storage is built into a wide variety of consumer products, including mobile phones, MP3 players, personal video recorders, GPS devices and portable storage products. Cornice customers consist of the world’s leading consumer electronics manufacturers. Privately held, Cornice is headquartered in Longmont, Colorado, with integration centers in Europe, Hong Kong, Japan, Korea and Taiwan. Visit Cornice at http://www.corniceco.com/.

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