Sony will begin their Blu-ray push starting next week when they release the Sony VAIO AR Premium notebook which features a built in Blu-ray drive. The notebook won’t be cheap as you can imagine costing around $3500. You’ll get a notebook which also comes with a 17 inch widescreen display, an Intel Core Duo processor, 1GB of RAM and a complementary copy of “House of Flying Daggers” in Blu-ray format.

Should you not want the Blu-ray drive, you can get a similar VAIO AR notebook for around $1800.

At the end of June, Sony plans on launching the RC300 desktop system which will also come with a Blu-ray drive built in. Finally, the standalone Blu-ray player, the BDP-S1 will come out on August 15th. The release of the player is timed with the release of a new line of Bravia flat screen displays as well as new Grand Wega projection televisions from Sony.

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