Lexar has introduced a new line of high performance memory cards designed for consumer electronic devices such as mobile phones and portable multimedia devices. The new cards come in a variety of mobile memory storage form factors and capacities and include the following form factors – SD cards, MiniSD cards, MicroSD cards, Lexar MMCmobile cards, Lexar MMCmicro cards, Lexar Memory Stick PRO Duo cards.

If you happen to be at the 3GSM conference, drop by the Lexar booth to check out their full array of offerings.

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Lexar Introduces New Line of High-Performance Memory Cards Designed for Use in Today’s Multimedia Mobile Phones and Other Portable Devices
BARCELONA, Spain –(Business Wire)– Feb. 14, 2006 Lexar Exhibits the Full Range of Its Mobile Line at 3GSM, Highlighting Features and Benefits for Mobile Customers

Lexar Media, Inc. (Nasdaq:LEXR), a leader in advanced digital media technologies and accessories, today announced it is demonstrating its full line of high-performance flash memory cards for use in mobile phones and other portable devices at the 2006 3GSM World Congress in Barcelona, Spain. Lexar is one of the leading manufacturers that provides a full range of mobile memory storage form factors, including a variety of SD cards, MMC cards, and Memory Stick PRO Duo cards, with a wide selection of memory capacities and specialized applications. All Lexar mobile flash memory cards are designed to increase the functionality, features and performance of advanced mobile phones and handheld multimedia devices, handling applications from computer files to games, music, video, images and more.

Attendees of the 2006 3GSM World Congress may visit the Lexar Booth J21 (Hall 2.1) for a presentation of the company’s full line of new mobile products, including a live demonstration of a multimedia content application. In addition, a special drawing will be held at the Lexar booth, giving visitors the opportunity to win a new Nokia phone, featuring a 1GB memory card with 100 pre-loaded songs.

“There’s tremendous consumer demand for multimedia phones and other mobile devices with photo, MP3, video and other specialized functions. It is predicted that 330 million phones will have memory card slots by the end of 2006, reaching 510 million by 2010,” said Sandy Duncan, Lexar Vice President, EMEA. “With this explosive growth anticipated, Lexar is committed to offering advanced high-capacity, high-speed flash memory cards, as well as a host of added-value services and special functions, including built-in security applications and more – all designed to let users take full advantage of today’s most advanced features.”

Complete Family of Lexar Memory Cards for Mobile Devices

Lexar’s line of mobile storage memory products includes all the popular portable media formats including:

SD(TM) Cards: Available in Europe under Lexar’s Value Line, the company’s new SD cards provide a high-performance interface for multimedia applications, featuring built-in security applications for storing and playing secure content, in capacities from 256MB to 2GB.

MiniSD(TM) Cards: Lexar’s expanded line of MiniSD Cards offer high-performance functionality at half the size of a conventional SD card. They also include built-in security features, and include an adaptor for use in all SD products (in capacities from 256MB to 1GB).

MicroSD(TM) Cards: The ultra-compact design of Lexar’s MicroSD cards make them ideal for use in mobile phones. They also include an adaptor so they can be used in all SD products.

Lexar MMCmobile(TM): Lexar’s new compact MMCmobile memory cards offer the same high-performance as the MMCplus universal cards at half the size. They also include an adaptor for use in all SD or MultiMediaCard products (in capacities from 256MB to 512MB).

Lexar MMCmicro(TM): The tiny Lexar MMCmicro memory cards provide users with a super-compact solution for enjoying today’s most advanced flash memory features. They also include an adaptor for use in all SD or MultiMediaCard products.

Lexar Memory Stick PRO Duo(TM): Ideal for a variety of mobile applications, Memory Stick PRO Duo cards can be used in all products compatible with standard-size Memory Stick media using the included adapter.

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