Vodafone Spain in conjunction with NMA Communications and LogicaCMG has announced a new ringback tone service for its customers in Spain. The new service will allow mobile phone subscribers to replace the normal ring sounds that their callers would hear with the latest music hits, sound clips and other types of media.

 The new ringback tone service being offered by Vodafone leverages off the MyCaller platform from NMS Communications while LogicaCMG provides the implementation, integration and maintenance of the new service.

 

Vodafone Spain Launches Ringback Tone Service from NMS Communications and LogicaCMG; Vodafone’s 8.7 Million Subscribers Can Now Personalize Music and Other Sounds with Ringback Tones


FRAMINGHAM, Mass. –(Business Wire)– Feb. 6, 2006 NMS Communications (NASDAQ: NMSS) and LogicaCMG (LSE: LOG) today announced another joint ringback commercial launch, as Vodafone Spain, a subsidiary of Vodafone plc, the world’s largest mobile telecommunications group, is introducing its customers to ringback tones. This new service enables mobile phone subscribers to replace the usual “ring ring” sound their callers hear with the latest music hits, sound clips and other media chosen by the subscriber.

Vodafone Spain’s ringback tone service is based on MyCaller(TM), the personalized mobile entertainment platform from NMS Communications (http://www.nmscommunications.com/MyCaller). As with previous Vodafone operator company deployments, LogicaCMG is responsible for the implementation, integration and maintenance of the solution.

Ringback services first gained popularity in Asia, where they’re now ubiquitous. Ringback has quickly gained momentum across Europe and the United States as more and more callers experience this new service through the music or other sounds their friends have chosen. According to Ovum, the worldwide market for ringback services is expected to grow to about US$3 billion by 2008.

“We are very pleased that Vodafone Netherlands, Portugal, Switzerland, Hungary, Greece and Spain are using our ringback tone service,” said Menno Breedveldt, vice president, LogicaCMG global telecoms. “LogicaCMG provides solutions that serve more than 800 million active mobile phone subscribers worldwide. With our in-depth knowledge of the mobile business, we enable mobile operators to introduce innovative solutions in a safe and secure way.”

The ringback tone solution allows subscribers to customize their choices of ringback for different callers, times of day, special occasions or other parameters, creating a fun and highly personalized mobile call experience. Ringback choices can be easily set via SMS, IVR or the Vodafone live! portal.

“Vodafone is the world’s largest mobile telecommunications group. MyCaller is currently reaching a subscriber base of 23.5 million through Vodafone deployments alone,” said John Orlando, CMO for NMS. “As the ringback market continues to grow, we expect to see high demand for further content-based services encompassing both music and video. We will continue to work with industry-leaders like LogicaCMG to ensure we are on the cutting edge of mobile content services now and into the deployment of 3G networks and beyond.”

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