Nokia Series 60 to be called S60 instead
Nokia has announced that it will be renaming its Series 60 platform to S60 and will also provide a cooler, more modern looking logo. Nokia is removing the Nokia name from the S60 OS possibly in the hopes of making the platform more appealing to other cell phone manufacturers. The S60 is a smartphone OS and faces stiff competition from the likes of Microsoft and Palm. With Microsoft gaining ground in the mobile phone OS market, it’s clear that others need to bolster their offerings in the space.
[Check it out]
Series 60, the world’s leading smartphone platform, redefines its name and visual identity
Espoo, Finland – A new chapter in the Series 60 Platform success story starts this November when a fresh S60 identity is introduced to the market by Nokia and other S60 community members. The new S60 name along with a clear visual identity conveys the unique value of S60 smartphones in an easy to understand manner.
“The core promise of S60 software is extensibility. Developer innovation, licensee and operator differentiation can be added to the S60. People can choose from a wide variety of add-on applications, enhancements, services and content, and really benefit from the extensibility of their S60 device. This is the true value of the S60 that we want our customers to recognize with the redefined identity,” said Mauri Metsäranta, Director, Software Platforms Marketing, Nokia.
The redefined identity will be visible at www.S60.com and in various co-marketing efforts with S60 licensees, operators, developers and portals.
About S60
The S60 platform, built on the Symbian OS, is the leading smartphone software in the world and it is licensed by some of the foremost mobile phone manufacturers in the market. The flexibility of the S60 platform allows for various hardware designs and software configurations. This is demonstrated through the multitude of S60 devices already available on the market. Through its award-winning user interface, extensive support for new mobile services and the innovation potential for partner solutions, the S60 provides an open and scalable business opportunity for mobile operators and 3rd party developers. Please visit www.s60.com for further news and information.
Related Posts:
