It was bound to happen. TiVo needs to increase revenue streams so what better way to do so than through advertising. TiVo has begun testing interactive advertising tools on select TiVo boxes out there. The first test advertising feature involves a tag that shows up on the screen when viewers are fast forwarding through content. Users can then have the option to view the advertisement by pressing the thumbs up button or the select button on the remote control. More on this at News.com.
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